Carl Pei, CEO of Nothing has announced that they are ready to introduce CMF brand. Which goes along with Nothing but its work will lead by a separate team. Nothing will have no actual access about it.
CMF is exactly a new budget idea of Nothing, will create products that cost less for consumers and access to all products.
New budget idea of Nothing
Nothing products are very high in amount. Some budget users who are anticipated don’t get access to these products for price. Nothing tries to open this way and introduce CMF that gives products less budget as much as possible. So CMF is a new budget idea of Nothing.
CMF introduced a new range of products that makes clean design, more accessible and trusted products for consumers. When Nothing ensures new designs, CMF follows to give budget devices that can be accessible to all.
Carl Pei takes the decision by introducing a new and first brand for cost cutting. Comparing the market there has a huge community who bought budget devices. Carl Pei wants them.
This CMF by Nothing exactly release earbuds, gadgets and smartwatch devices. While Nothing will continue Nothing Phone, Nothing Phone (2) is already gone.
Source: (1)
