A rumor was spreading in the whole tech market that claimed ASUS will not continue the Zenfone series after the Zenfone 10 model. This model has released in this year.
ASUS Zenfone series is basically a compact series that designs to ensure better performance. It was released Zenfone 10 this year and Zenfone 9 last year. Usually, ASUS will release Zenfone 11 next year.
ASUS Zenfone series will be continued
In an official announcement ASUS finally confirms that they will not discontinue the Zenfone series. Instead they have a strong commitment for the Zenfone and the ROG series.
We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.
The rumor strongly claimed that Asus will discontinue the Zenfone series after this Zenfone 10 and merge it with ROG Phone series by ending this compact phone making. Unfortunately, this announcement from ASUS stops all of the thinking that appears behind the rumor.
We are keeping alive the hope. But previous history on the tech market doesn’t bring any good story when it was stopped. LG denied the rumors of closing their phone manufacturing when it was closer to the end.
ASUS Zenfone 10 is now entering the US market. They might not share about the closing issue. Although we hope to find the Zenfone series continues because of its compact phones.
ASUS Zenfone 10 price starts at $699.